You have to use adjectives and adverbs correctly. There are thousands of fantastic adjectives and adverbs too. Verbs are the most critical part in marketing writing. It gives you a shortcut to words that really work.īut before we dive into the list, here are some quick tips: Tip #1: Nail the Verb First Should you just open up your thesaurus and find the fanciest word? The English language has a bazillion words. So you know why you need to use action words in your writing.īut how you do it is also critical to your success. Headlines, subject lines, article titles, taglines, product names, call to action statements, proof points, mission statements, blog posts, resumes.Īny writing you do. The right action word instantly punches up any marketing copy. Or make them curious, scared, furious, and even aroused. One word or phrase can excite your readers. Your writing needs to bring out an emotion that triggers action.įeelings happen fast. In fact, we’ve really learned to filter out obvious marketing messages.Īction words can help punch through the noise filters. It’s understandable that people have learned to shut out the noise. Then throw in all the other content we are constantly exposed to – 24/7 TV news, syndicated radio shows, billboards, newspapers, magazines, junk mail, and more ads. We are assaulted almost every second we’re on our phone or in front of a computer – emails, text messages, search results, ads, Facebook posts, Tweets, blog posts, and more. These days your writing needs stopping power.

Another word for running fast in anger